Response client since 2018.
Background/Overview
Festival Co.* hosts an annual festival in North America that aims to transform the definition of theatre. This organization works to foster local artists and connect them with their unique audiences in unconventional ways. An advocate of art and story, Festival Co.* is the largest festival of its kind across North America.
Client Challenge
Festival Co.* had a need to communicate effectively and efficiently prior to and during the course of its events. Regular text messaging and radio channels had previously proven to be ineffective due to cellular disruption caused by attendees and crowds.
The Response Approach
The secure text messaging feature on the Response mobile application allowed for superior communication and sharing of information throughout the planning process of Festival Co.* events, as well as during the events themselves, specifically through emergencies and security breaches.
Results
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